Together in 2009, along with his family, Matthew established Red Soil Organics, located in Brookfield, Prince Edward Island. Drawing from his knowledge growing up on a diverse horticultural farm, Matthew successfully grows and markets a range of organic produce such as carrots, cabbage, turnip, kale, broccoli and cauliflower for wholesale customers in Atlantic and Eastern Canada. Currently he farms 80 acres of organic vegetables, and 200+ acres of cover crops and rotational crops. Adoption of innovative and new technology and intensive use of cover crops has been essential for the success of Red Soil Organics in growing organic produce.